Clifford Hayles Limited · 7 June 2026
This is a quick look at how Clifford Hayles Limited shows up online and where the next round of customers could come from across East Sussex and Kent. Nothing fancy — just what we found, and what we'd do about it.
You're already in good shape on the basics: 120 reviews at a 5-star average, 40 photos up, and both Instagram and Facebook live. We've also mapped out the 14 services you cover, from full rewires and consumer units through to EV chargers, CCTV and air-conditioning.
Reviews carousel. You have 120 real reviews averaging 5★, so we put them front and centre to build trust.
Real work gallery. We used your own 40 photos so the site shows your actual work, not stock images.
Services section. We listed the 14 services you offer (Full and partial property rewiring, Consumer unit installation and replacement, Domestic and commercial lighting installation (interior and exterior), EV charger installation, Commercial electrical fit-outs (offices, retail, restaurants, medical), External and security lighting) as the basis for the pages below.
Follow-us links. We linked your instagram & facebook so visitors can see you're active.
Around 2790 people near you search Google for these services every month. Ranking the pages below could bring you roughly 15.7–53.2 new enquiries a month once they're live.
Across the towns below, around 2,790 people a month are looking for the work you already do — and most of them are ready to pick up the phone. Build out pages for these and you'd be looking at somewhere between 16 and 53 enquiries a month, with Brighton and Maidstone doing the heavy lifting at up to 20 calls each.
Start here. Of every search we found, these 3 are the best first builds — pages you can realistically rank for, aimed at people ready to buy:
A dedicated page at /services/cctv-installation-maidstone — easy to rank · high buying intent · ~70 searches/mo. Estimated 0.4–1.4 enquiries/mo, usually live in 3–6 months.
A dedicated page at /services/ev-charger-installation-brighton — easy to rank · high buying intent · ~40 searches/mo. Estimated 0.2–0.8 enquiries/mo, usually live in 3–6 months.
A dedicated page at /services/cctv-installation-brighton — easy to rank · high buying intent · ~40 searches/mo. Estimated 0.2–0.8 enquiries/mo, usually live in 3–6 months.
Every relevant search we found, biggest first — the pages above are where to start.
Call estimates are based on typical click-through and enquiry rates for a top-ranking local page — a guide to the opportunity, not a guarantee.
If you'd rather not wait for the pages to climb, Google Ads is the fast lane — you can be in front of people searching for an electrician in Brighton or Maidstone within days. It costs per click, but it turns the tap on straight away while the rest of the work builds in the background.
| Search | People/month | Cost per click | Budget/month | Calls/month (from week one) |
|---|---|---|---|---|
| electrician brighton | ~1000 | £6.03 | £121–£241 | ~1.2–4/mo |
| electrician maidstone | ~1000 | £8.24 | £165–£330 | ~1.2–4/mo |
| electrician eastbourne | ~320 | £5.5 | £33–£72 | ~0.4–1.3/mo |
| electrician hastings | ~320 | £2.27 | £14–£30 | ~0.2–0.8/mo |
| cctv installation maidstone | ~70 | £10.81 | £11–£32 | ~0.1–0.3/mo |
| works brighton | ~50 | £3.04 | £3–£6 | ~0.1–0.2/mo |
Make your followers count
You've already built an audience — 1,428 on Instagram and 1,777 on Facebook. Right now a post mostly just sends them to your profile. The service pages above give them somewhere to actually book: link a post straight to the right page and every bit of social activity becomes a path to an enquiry, not just a like.